MOTIVASI DAN PERSEPSI MENONTON PROGRAM DIALOG INTERAKTIF (Studi Deskriptif Kualitatif Motivasi dan Persepsi Menonton Acara Debat Partai di TvOne di Kalangan Mahasiswa Komunikasi Non Reguler 2006 FISIP UNS Surakarta)

Television as a media accepted by society give much benefit in entertainment and information. People needs of information and entertainment had growth in recent year, so it makes television as a media that needed by every family. The existence of mass media especially will support the creation of information society, where to become an information society, people disposed information. For that reason, the television world race together to gives a lot of information to people. The competition between television programs give profit to the TV viewers, where viewers have a habit to select interactive dialogue programs that can be satisfied them. The viewer’s decision to select and enjoy an interactive dialogue program from TV station will be influenced by their motivation. Is the interactive dialogue programs could fulfill their information needs. In fact, it is impossible for viewers to consume (without certain technology) two programs in the same slots. This research purposed to know the motivation and perception of college student in watching party debate on TvOne, which those program perform debate between parties in general election 2009. From all of the informants, TV media can be one thing which supports them in getting various information especially the information of general election in 2009. Where each TV station broadcasts various programs from news until interactive dialogue programs that discuss about general election in 2009. The interactive dialogue programs have become something that gives various information, especially about general election in 2009. The interactive dialogue programs that broadcasted by TV one is party debate, where this programs be one of interesting interactive dialogue programs discuss about general election in 2009 which attracting to be watched, because it is not only gives information about the election but also gives information about the profile of each party in addressing an opinion from its rival party in general election or from the society